Privacy Statement

Your Privacy is Our Priority

At difusi, your privacy is very important to us. We appreciate our customers and understand the value of protecting your rights. We hope to address all of your concerns through this list of privacy-related Frequently Asked Questions. For our younger shoppers, our Kids' Privacy Policy explains additional measures we have taken to ensure their privacy and safety online. Our site is also P3P compliant.

Does difusi collect my IP address?

Yes. We use this to identify your PC and your shopping cart, as well as to help us diagnose any problems you may encounter with our server. IP addresses are not linked to any personally identifiable information.

Why does difusi need my personal Information?

We use your name, email address, phone number, mailing address and credit card information to process your orders and/or notify you if you enter and win a contest on our site. This information is stored in a secure database, and is only available to individuals with proper clearance. To offer our products and services in the most efficient manner, difusi contracts with third party service partners.

These partners provide us with data collection, storage and reporting services only and are restricted from using your information in any way, other than to help us make our site more useful to our visitors. Service partners are required to sign confidentiality agreements and will abide by difusi's privacy policies. Please also note that manufacturers may collect your information for warranty purposes, if applicable. To opt-out of having your personal information available to our service partners, please click here.


Will I receive mail from difusi?

We only send information about our hot deals and specials to our customers who find it useful. You can opt-out of receiving future communications from us when you set up your account or by updating your account information. When you participate in a contest or survey, you also have the choice of opting-out at that time.

How safe is it to shop online?

Today, the Internet is actually the safest way of doing business with your credit card. We have made it safer to use your credit card on our site than it is to use it in more traditional ways, such as in retail stores or restaurants.

What is SSL and how does it protect my privacy?

We use Secure Socket Layer (SSL) technology for mutual authentication, data encryption and data integrity- all to ensure secure transactions for our customers. SSL is the industry standard security protocol to encode sensitive information, such as your credit card number. SSL creates a shared digital key, which only lets the sender and the receiver of the transmission scramble or unscramble information. To everyone else, even the servers relaying the message, the SSL transmission is indecipherable. SSL encryption can only be broken by intercepting the encrypted message, recording it, and using a computer to try every possible combination until the key is cracked. Most keys range from 40 to 1,024 digits long...as you can imagine, the number of possible combinations can be into the billions and beyond!

Ok, so how about encryption?

Encryption is based on the mathematical scrambling and unscrambling of messages. The type of encryption we use assigns two keys - one is a public key and one is a private key. When you send us a message, you use our public key to encrypt your message. Once we receive your encrypted message, we use the private key to decode it. The same key cannot both encrypt and decrypt information. So, information encrypted using the private key can only be decrypted using the public key, and vice versa- ensuring the security of your information.

I've heard a lot about Secure Sites. What does that mean?

Before completing any transaction on a website, you should make sure it is a Secure Site. Being on a Secure Site means you are connected under the cloak of SSL security. You can tell if you are on a Secure Site if you see a padlock or key somewhere along the bottom of your browser's window. If the lock is closed or if the key is unbroken, you are dealing with a Secure Site.

What are cookies and how do they affect my privacy?

Simply put, a "cookie" is a small file that serves as an identifier stored on your machine. Although they are not required to browse our site, we use cookies to make web shopping possible. For instance, when you are ready to purchase an item, a cookie allows our site to "remember" you have added the item to your shopping cart. 

difusi contracts with third party service partners to provide us with data collection, storage and reporting services. Under no circumstances are these partners permitted to use your information in any manner, other than to help us make our site more useful and efficient for our visitors. Service partners are required to sign confidentiality agreements and will abide by difusi's privacy policies. To opt-out of having your personal information available to our service partners, please click here.

What if I still do not feel my online transaction is secure?

We will be happy to assist you with your purchase over the phone at 1 888 5 difusi (534-3874)

Our site does contain links to other sites. difusi is not responsible for the privacy practices or the content of such websites. If you have any additional questions about our privacy practices, please contact privacy@difusi.com